From the ancient Egyptians to the Incas — and seemingly every culture in between — gold has been valued above all else. Whether from its rarity, its resistance to corrosion, or simply its incomparable lustre and warmth, gold is the benchmark. Indeed, for 19 days this winter in Milano Cortina,...
The folks at Louis Erard are not known for sporty watches. Quite the opposite; the brand is best known for its endless string of collabs and its regulators. To be sure, so dominant are those pillars in the Temple of Erard that I don’t think most people are even aware that the brand makes a...
Since 2007, LÜM-TEC has taken a very specific approach to watchmaking: The brand builds tough, legible, mechanically honest watches, then keeps refining them year after year. No constant reinvention for its own sake — just steady evolution driven by materials, construction, and real-world use....
Over the past several years, the watch industry has seen a remarkable democratization of complications. Layouts and features that were once reserved for the wealthiest of collectors are increasingly available even at the entry level, and much of this availability has been spurred on by a new...
I tend to advise fellow watch enthusiasts not to care much for self-imposed limited production runs, and do so for a host of reasons. To keep it short, some brands love to launch something “limited” only to then debut a regular-production version soon after. Instead, if one has helplessly fallen...
2025 was an outstanding year for Atelier Wen. In addition to debuting the Ancestra, which was chosen by our staff as one of the best releases of the year, the brand swung for the fences with the Infection, the first production collection of fully tantalum watches. A bran could be forgiven for...
As a brand, Tiffany & Co. is best known for its jewelry, but watches also play a role in the brand’s modern catalog. Founded in 1837, Tiffany & Co. is universally celebrated for its heritage and the quality of its products, but since a significant portion of its timepieces are jewelry-focused...
For its first release of 2026, Piaget has created a two-tone version of the Polo 79 that recalls one of the Polo collection’s original configurations from 1979. Launched in 2024 as a contemporary revival of the very first Polo watch, the Polo 79 initially debuted in solid yellow gold, while a...
Various versions of the A. Lange & Söhne Zeitwerk have been presented in nearly every gold alloy available. Gold alloys come in a remarkable array of styles, and A. Lange & Söhne even has its own proprietary gold alloy that it calls 18k Honey Gold. When the brand introduced the A. Lange & Söhne...
Building on its reputation for aviation-inspired timepieces that translate historical aircraft design into approachable mechanical watches, AVI-8 is introducing a new watch paying tribute to one of the most storied aviation units in American history. With the new AVI-8 P-51 Mustang Patriot...
Down South, there’s this brand called Jack Mason, ’round Austin way. I’ve chanced to meet the brand and its people more than a few times, and I can say without hesitation that it’s a good brand making good watches. One of the best-selling Jack Mason watches is the Strat-o-timer GMT, which you’ve...
In this episode of Superlative, host Ariel Adams speaks with Pascal Ravessoud, Vice President of Fondation Haute Horlogerie and President of the Cultural Council, about why education and cultural understanding have become central to the future of mechanical watchmaking. Pascal explains the...
