It’s difficult to deny that Longines has had a strong showing in the past few years. From a string of well-considered vintage reissues to the fan-favorite Spirit family, the brand has been moving from strength to strength in recent years, but this modern quality has the unintended side effect of...
The Breguet Classique family of watches is among my favorite high-end horology in the world. The concept of the Classique is to merge the old-world prestige and allure of Abraham-Louis Breguet era aesthetics and materials, with modern manufacturing principles for today’s wristwatches. One of the...
I am not the world’s biggest fan of any Casio G-SHOCK. I have one, as I assume almost all watch enthusiasts do or have done at some point in their collecting journeys. But I rarely wear it, as I don’t find it very comfortable. What I won’t sit here and tell you is that I […] The post Casio...
When Maximilian Büsser launched the first M.A.D.Gallery in Geneva’s Old Town in 2011, the goal was not to create a conventional retail space. Instead, the gallery was conceived as a place where the mechanical imagination behind MB&F could be understood in a broader creative context. Fifteen...
When Maximilian Büsser launched the first M.A.D.Gallery in Geneva’s Old Town in 2011, the goal was not to create a conventional retail space. Instead, the gallery was conceived as a place where the mechanical imagination behind MB&F could be understood in a broader creative context. Fifteen...
I’m sure every brand owner is a watch person, but when a public watch person comes out with a watch, it’s always interesting to see what they deliver. At some point or another, everyone in the industry muses about starting their own brand. What would it be called? What kind of watches? What...
This week on Superlative, Ariel Adams sits down with Chris Wiegand, president of LÜM-TEC and founder of Wiegand Custom Watch, to explore the reality behind building watches from the ground up. From hand-applying lume to early Omega and Panerai dials to running manufacturing and design for more...
Dallas-based Jack Mason is introducing a new approach to product launches with its “Born & Raised” program — a structured founder-release model designed to align production more closely with real demand. Rather than relying on traditional retail rollouts or third-party crowdfunding platforms,...
News of the watch industry’s decline has been greatly exaggerated. I decided to talk about this issue because of what I started to suspect the proliferation of such news was doing to the health of the watch industry that I work within the orbit of. The last decade or so has been an absolute...
To its benefit, the wristwatch industry (since I’ve been paying attention to it, at least) has always been somewhat fragmented. What I mean by that is that there is a great variety in the types of brands that make products, the types of timepiece models available, the places to purchase such...
Self-conscious watch brands are put in a difficult position when producing a press release to go with their latest and greatest timekeeper. We watch nerds and enthusiasts only really want to know millimeters, Vickers, parts count, directions of winding, water resistance, range of accuracy, and...
Having had this salmon/copper dial Bulgari Octo Finissimo Automatic watch (Bulgari 103856) around for a few months as part of a proper wrist-time review, I was wondering what would stand out to me the most. Months into wearing this one, and nearly nine (!) years of hands-on impressions and other...
