It’s that time again. From April 14th to 20th, the watch world will return to Watches and Wonders Geneva, and the 2026 edition is shaping up to be the biggest, busiest, and most expansive yet. With 64 exhibiting brands and an increasingly city-wide footprint, this is no longer a mere trade show....
It’s been just roughly six months since Casio released the Edifice EFK-100, which received widespread critical acclaim as the brand’s first line of mechanical watches. As you will understand, then, we were quite surprised to see these new Edifice EFK-110 models land on our desks. At first...
Happy birthday, Raymond Weil. This year, the independent, family-owned Geneva-based brand celebrates its 50th anniversary in great horological style. The brand managed to get its hands on 50 historic Valjoux 23-6 chronograph movements, restored and hand-decorated them, and put them inside a...
Welcome to another installment of Sunday Morning Showdown! We hope you have your Sunday breakfast, a cup of coffee, and an open mind at hand because we need your opinion! Today, we’ll pit the latest Longines Hydroconquest against the Oris Aquis. This, then, is a battle of sub-€2,500 dive...
The Scuba Fifty Fathoms Ocean of Storms is a wonderful holiday watch. Providing a mechanical caliber and the wearing experience of a Blancpain, this Swatch is a whole lot of fun. It’s good that this plasticky watch has a decent level of waterproofness too. Sydney’s spring has been a tempestuous...
Starting a watch brand in this day and age is quite an undertaking. Given the economic climate and all that’s happening in the world, it can be a daunting endeavor. That’s why I take my hat off to people brave enough to start this adventure in 2026 — in this case, Worn & Wound co-founder […]...
It’s been about a year since Maen and Nico Leonard released their first collaborative effort, the Jump Hour. It is safe to say that the Swedish brand with Dutch roots and the Belfast-based Dutch YouTuber timed that release perfectly. It debuted right before Watches and Wonders, where we saw a...
Let me introduce you to Mo Coppoletta and Luca Soprana, founders of the new watch brand Desder. Italian-born Coppoletta, who’s based in London, is best known as a tattoo artist, designer, and art director. He founded the influential London studio The Family Business in 2003, which became a...
Another Friday, another list. This week, we close out our series of lists focused on Rolex alternatives, but we have saved the best for last. The Rolex Day-Date has long been the brand’s flagship model. It’s one of those icons that carved out its unique space in the watch landscape and seems...
Independent watchmaking is rarely neat. From the outside, it can sometimes look that way. A launch lands, the renders look polished, the photography is sharp, and everything appears to have gone exactly as planned. In reality, it rarely works that neatly. That’s part of what makes it so...
Do you remember the ThinKing, the ultra-thin, in-house, one-of-a-kind watch with a mere 1.65mm profile that surprised everybody in 2024? Piaget and Bvlgari were locked in battle to come up with the world’s thinnest mechanical watch, Richard Mille joined the fight, and then, out of the blue,...
This month started with the exciting launch of Artemis II on April 1, 2026, at 22:35:12 (UTC time). I stayed up to watch the launch (00:35 here) and witness this next chapter in NASA’s Moon exploration. The space-qualified watches It’s the first human-crewed lunar voyage since 1972. During that...
