News / Introducing: Merci Instruments Launches Six New Versions of its Geometric 'Beaumarchais' The 1970s-inspired case design returns in a larger collection for the brand. 16 Mar 2026
News / Introducing: Kollokium Projekt 02 Variant B Gets Deeper And Darker With First Public Sale Of Sophomore Model Kollokium's first public sale of its topographical, multi-layer dialed three-hander gets a darker, brutalist bent. 16 Mar 2026
News / Hands-On: The Citizen Eco-Drive Promaster Land GMT While it might say "Land," this could be a great, affordable watch for people who spend a lot of time in the air. 13 Mar 2026
News / Bring a Loupe: A Quartz Vacheron 222, A Sonny Crockett Ebel, A Trio Of Vintage Yemas, And More All that and more in this week's edition of Hodinkee's What's Selling Where column. 13 Mar 2026
News / Business News: You Can Now Make Your Own Unique Swatch Using Its 'AI Dada' Tool Based on your prompts to its AI software, Swatch will design your watch, produce and ship it to you within about a week. 13 Mar 2026
News / Business News: TAG Heuer Names Béatrice Goasglas, Current Head Of The Americas, As New CEO In a bid for executive stability, TAG says Goasglas, who has been with the brand since 2018, will take over the top job May 1st. 12 Mar 2026
News / Essays: Could The Most Radical Innovation In Watchmaking For 2026 Be A Paintbrush? As watchmaking pushes toward ever-smaller technological gains, the most meaningful innovation might be preserving the crafts that can't be automated. 12 Mar 2026
News / Shohei Ohtani Joins Grand Seiko As A Global Ambassador The Japanese baseball superstar is a rare global ambassador for Grand Seiko as the brand continues its international push. 11 Mar 2026
News / The Business of Watches Podcast: Greubel Forsey CEO Michel Nydegger The CEO of Greubel Forsey discusses what's next for the ultra-high-end watchmaker after the departure of one of its founders from the board. 11 Mar 2026
News / Hands-On: The Louis Vuitton Escale Minute Repeater Over-the-top watchmaking meets a design full of character for a showcase of the brand at its best. 11 Mar 2026
News / Introducing: The Otsuka Lotec No. 8 (Live Photos) Inspired by the mixing consoles of the iconic Abbey Road Studios, the new Otsuka Lotec No. 8 features a uniquely inventive design. 10 Mar 2026