Over the past several years, French custom designer seconde/seconde/ has built an impressive cult following around its playful, often pixelated riffs on existing watch models, and its unique style has been sought out by some of the highest-profile brands in watchmaking. Citizen is the latest...
Another Friday, another list! This week, we continue our series looking for alternatives to some of the world’s most popular watches with five alternatives to the iconic Rolex GMT-Master II. The Crown’s iconic GMT watch set the standard for travel watches. While its legacy is undeniably grand,...
Ever since its introduction in 2022, the Citizen Tsuyosa collection has left its mark on the accessible, sporty-chic, automatic watch market. In a nutshell, it is one of the most advisable models for anyone looking for a fairly-priced, stylished and well-built watch. Over the years, we’ve seen...
The tagline of Jacob & Co.’s new God of Time watch is: “the fastest tourbillon ever.” Standard tourbillon mechanisms spin on their own axis once every 60 seconds. There have been faster tourbillons out there, such as those that turn every 30 seconds (or even a bit faster). The God of Time’s new...
Whenever Citizen announces a new Tsuyosa, I am all ears. The brand’s hit watch has been a fan favorite ever since it debuted in 2022. I have had the pleasure of reviewing multiple Tsuyosa models and was impressed every single time. For its latest release, the Japanese brand collaborated with...
By now, I think most watch enthusiasts should be familiar with the work of Romaric André, a French artist with quite a sense of humour, who has turned himself into a prolific watch customizer under the name seconde/seconde/. The idea behind his creations is often lightly-toned, conceptual,...
There’s something in the water of the watch world. No idea what it is, but it’s making brands launch jump-hour watches. It started in 2025 with Cartier, Bremont, and Chronoswiss, to name but a few, and this year, Audemars Piguet presented a mechanical digital watch. The MeisterSinger Panthero...
With a GPHG award, a head-turning, high-complication entry in the Only Watch Auction, and a buzz-worthy, retro-cool release in the Disco Volante collection, Swiss microbrand Furlan Marri has gone from Kickstarter to contender in less than five years on the market. Here’s what you need to know...
Rolex and Cartier represent two fundamentally different approaches to watchmaking, yet both have become central to the landscape of modern luxury. Rolex is often regarded as the standard for serious horology, while Cartier is sometimes dismissed as a jewelry brand by those unfamiliar with its...