Like a dim light coming upwards slowly from the deep, the Zodiac watch brand emerges from a plunge. The company, owned by the Fossil Group here in the United States, stopped importing new watches into the United States (the products are Swiss-made) for a period of time. This was motivated by...
When it comes to luxury watches, rarely is a timepiece experienced on the wrist before it is admired through a lens. Horological photography has evolved so much that high-resolution imagery and macro-cinematography have become a virtual loupe, portraying the watch’s qualities and character...
Look, I’m not going to say that I have all the answers here, people, but if there’s one thing I know how to spot, it’s a good notebook. While taxes may send me into a tailspin and I enter a fugue state any time that I’m forced to load the dishwasher, I can confidently say […] The post Why the...
Unimatic has introduced the Modello Cinque UT5-TANC, a new collaboration developed with British designer Nigel Cabourn and menswear retailer The Armoury. The watch continues Unimatic’s previous work with Cabourn, which began in 2019, while also marking the brand’s latest project with Hong...
Both as a watch media professional and as a private collector, I’ve never personally been fond of the concept of a “grail watch.” The idea that there’s one true watch out there that scratches the collection itch permanently, stands above all others, and signifies the end of an enthusiast’s...
The Perception Trap: Why Used Prices Dominate Industry Confidence It is notoriously tough to know if a watch brand is doing well or not. Ironically, this fact applies whether you work internally at a timepiece company or are trying to guess the economic performance of a watch company when...
Two feats of horology shall forever carry the torch of fine watchmaking: skeletonization and tourbillons. Even if all other marketing efforts have come to fail it, the industry should be able to unconditionally rely on these two remarkable achievements in mechanics. Case in point: the H. Moser &...
The Biver watch brand is now a few years old, but it hasn’t really come into its own yet. There is the making of something there. Circa 2026, though, Jean Claude-Biver’s eponymous watch brand has some nice products and potential, but does not yet represent a fully-formed brand narrative....
From asset payments to bribes to operational gifts, timepieces play a small yet impactful role in intelligence operations The core job of a CIA Case Officer is to recruit human assets by building relationships with targets and convincing them to provide Foreign Intelligence on their government...
