When it comes to finding a solid, accessible yet appealing watch meant to be a reliable companion for most of the moments in your life, from the office to the weekend fun, the choice is wide, to say the least. With its Commander collection, Swiss brand Mido has a strong alternative, with a...
Welcome back to another episode of Fratello On Air! We’re back (sort of) after more travels, and this week, we discuss the fallout that happens once a formerly unloved brand becomes popular. Call it sour grapes or wanting to keep something to oneself, but feel free to listen to our thoughts on...
Like a dim light coming upwards slowly from the deep, the Zodiac watch brand emerges from a plunge. The company, owned by the Fossil Group here in the United States, stopped importing new watches into the United States (the products are Swiss-made) for a period of time. This was motivated by...
When it comes to luxury watches, rarely is a timepiece experienced on the wrist before it is admired through a lens. Horological photography has evolved so much that high-resolution imagery and macro-cinematography have become a virtual loupe, portraying the watch’s qualities and character...
Look, I’m not going to say that I have all the answers here, people, but if there’s one thing I know how to spot, it’s a good notebook. While taxes may send me into a tailspin and I enter a fugue state any time that I’m forced to load the dishwasher, I can confidently say […] The post Why the...
Unimatic has introduced the Modello Cinque UT5-TANC, a new collaboration developed with British designer Nigel Cabourn and menswear retailer The Armoury. The watch continues Unimatic’s previous work with Cabourn, which began in 2019, while also marking the brand’s latest project with Hong...
Both as a watch media professional and as a private collector, I’ve never personally been fond of the concept of a “grail watch.” The idea that there’s one true watch out there that scratches the collection itch permanently, stands above all others, and signifies the end of an enthusiast’s...
The Perception Trap: Why Used Prices Dominate Industry Confidence It is notoriously tough to know if a watch brand is doing well or not. Ironically, this fact applies whether you work internally at a timepiece company or are trying to guess the economic performance of a watch company when...
