The wait is over. Today, Universal Genève, the iconic Swiss watchmaker established in 1894 and which made its greatest cultural impact in the mid-20th century, returns to the market after a long hiatus. As of 2023, Universal Genève is owned by Partners Group, a Swiss private equity firm that...
Seiko watches are known and highly regarded for many reasons, chief among them being their relative value proposition. This is a historic brand with a rich heritage full of iconic references, and one of very few brands operating today that can claim to have fully vertically integrated...
When you think of Casio, the first thing that comes to mind is likely digital or quartz watches with a nostalgic bend. But in 2025, the brand that’s been synonymous with accessible quartz pieces from its inception made a move that subverted all expectations. Yep, Casio dropped its first-ever...
Many famous fashion brands have put their names on the dials of watches over the years, and yet very few of these haute couture houses have really made a major investment in becoming a serious, vertically integrated purveyor of haute horlogerie . Even fewer have attempted to compete at the...
Whether you are a ranch owner trying to produce the best meat, or a cake baker wanting to appeal to the gluten-free community, every business strategy needs a unique selling point (USP), because a successful business isn’t all about affordability anymore; quality is the real differentiator, and...
On Apr 1, 2026 NASA’s Artemis II launched despite potential technical issues and set its sights on the stars for the first manned space mission to the Moon since 1972. The goal of the mission is to test crucial components of the long journey from deep-space radiation to life support systems and...
Credor, the Seiko-owned haut-de-gamme watch brand renowned worldwide for its artisanal techniques and legendary exclusivity, is joining its high-luxury Japanese sibling Grand Seiko for the first time this year as an exhibitor at Watches & Wonder Geneva, the industry’s pre-eminent international...
Since the dawn of personalized timekeeping, watchmakers have striven for higher levels of accuracy in their timepieces — originally through optimizing the efficiency of traditional mechanical movements, and eventually, starting around the mid-20th century, with the invention of electronic,...
If you’ve been around the horological block a few times, you’ll know that Seiko is a brand worth taking seriously when searching for a proper, professional-grade tool watch. The Japanese powerhouse has been forging a reputation for itself in the deep, dark trenches of the ocean since the...
For many enthusiasts, Tissot’s Gentleman has come to represent not only a compelling entry point into the world of mechanical Swiss watchmaking but is also touted by many as a contender for a “one and done” watch collection. Though it's received considerably less hype than the brand’s megastar...
As watch enthusiasts, we naturally come across certain details that we’re drawn to over and over again. For some, it might be specs, sizing, or certain genres. In addition to those qualities, I often find myself drawn to color, and one color more than others: turquoise. In a lineup of watches,...
Before we get into my review of the Oris Big Crown Pointer Date Bullseye, let's get some context about the brand out of the way. Oris traces its foundation to 1904, when two natives of the Swiss watchmaking town of Le Locle, Paul Cattin and Georges Christian, opened their watch factory in the...
